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    <lastmod>2025-04-23</lastmod>
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      <image:title>Work</image:title>
      <image:caption>Examples of personas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541380483120-KPEPKAEL7L5MBKV4X1XP/Sketches1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Iterative design on whiteboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541376736323-CIQAB6KUX5PY1NBNC8IG/Ignite.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Example of booths inside Ignite</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541274346173-87L51JALABNMZ8QKC4V9/Wires_Seller.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541392856040-WON8UM66IGJB6ZMER746/Website_2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Dynamically created resource HUB example</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541379748139-Y09PY2489XGX7372YZT1/IA.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Information architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541023741482-VFG9QKVQK29ROZAO9HYW/Title.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>High fidelity used for prototyping and development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541381075849-9WGZMARED40FB3STDFX3/Sketches2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Iterative design — sketches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541395762633-19K7OUGQV1SN9K9R8QQF/IA.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Information architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541023741482-VFG9QKVQK29ROZAO9HYW/Title.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541274735592-DAP780K2878613J64MIZ/Collateral.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>I applied similar design, custom illustration, and artwork I developed to create experiential cohesion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541393287698-WKO62REK0V37IOE5VDPY/Segments.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Our identified two main user-segments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541393369347-BDFXS7V923QXJFMRDJSB/Personas---2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Examples of personas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541392833930-3UW538LZ8ACCOT3K17N6/Website_2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>High fidelity example of final dynamic hub product used for development</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541391035168-9K4U3BWTZNN4J1D6RWMX/Azure.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541397363268-QR50YL3QLBFCMX2SN6Q6/Sketches2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Iterative design with annotations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541025305914-B23P42RKS5HQAREYWFIU/image-asset.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Wireframes with annotations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541302646664-450NY6KJDSNKFK3923PH/05---Wiki.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Part of the internal wiki we created</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541300497703-IKVENKYZVETDFJKDHP2E/02---Brand-Guidelines.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Deep diving into the soul of the brand — This is their brand guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541128476502-3992A3GBCWH0V4W5PERT/Old.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Examples of ads we assessed and the prior state of Philips advertising on Amazon.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541205236607-3D8T7F4KUBDEVJ4OMBDR/New4.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Example of design system applied to a 3-page larger scale “awareness/consideration” page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541200919403-TQVVKYTCPJZ8TTG79XQH/New3.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Example of design system applied to a larger scale “awareness/consideration” page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541305531248-PJ5CNCYLPT9T3GLUPV50/03---A_B-Test.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Examples of the A/B tests run</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541110199468-XL87Q35R7E2IPQM84Q1W/Title.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541200691284-DG2CR86FXWA7KXF1ZWAI/New.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>New design system, guidelines, and simplification examples</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541200795617-2FWQQZF0NBHLGFYBP1J7/New2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Example of the design system applied to seasonal campaigns — Page performed at 4x ROAS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541302794652-RTA33Q0RX6CJXHU27627/04---Template.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Templates created — Logos for websites and banner masters</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541128497092-JM3DJ4GZUECM1UXYYY7S/Photos.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Design discovery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541129384633-7QAWMXJM9WJWH7Z5A8SO/Alpha.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Fire Phone ad product testing, backend interface and scalable guidelines</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541129632592-BZ4LV9YV3D1X2LEZ90XH/STL.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>New shoppable images ad placements. Aided in testing, defining guidelines, and developing the final experience</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541129242874-SW27HVB9WNRQ5O8G8AYE/Title.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541129507582-BAM47J6WE2AKLFVLFDS3/Bag.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>2nd CPG printed Prime Now bag test, 140% product sales lift YoY</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541129603008-J4RWDNGS95KUFLGKV3FI/Sample.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>First ever Sample Box advertisement for CPG.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541129532485-K1WHRZHG28LC0B5VJNU7/Rodeo.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Development of new ad production process with minimum of 4x efficiency</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541129414539-UK5435RYJ3PIR8JCJG8Z/AVA.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Amazon Video Ads testing, guidelines, standards, and placement growth</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132451050-SALYRHORVPTE8GXQRUJV/Dyn_ads.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Dynamic ad flow iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132511652-RV6H4NEQM5GEFYFUSI5C/versions.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Iterative mocks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132625564-IXZLVMQTPJTO1CNP79VJ/lightbox2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>High fidelity product interaction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132340313-JQN21FOWWVBK4QGJUZ65/Inspo.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Inspiration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132577902-TXVWP2AK0XXFDBQOIJ82/Site.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>High fidelity product mock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132395839-HI0RVTI8PIDOWG1DJHVD/sketch.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Amalgamation of iterative product sketches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132077274-C8622FKJ5SFXPDX7EB1R/Title.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541133731379-2XETPKDAE6T0254Z6GVX/Wires2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Iterative wireframing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541133640306-4ICVBTYLVEDG86QCUH4N/Images.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Photography and image sourcing</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541133867087-MDV8V1YK95X7CXCLQKKD/TY.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Final thank you email header for all participating users</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541133839839-Y8JY3WBRSW0R1IVX4PKD/Media2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Final driving media design</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541133778796-EVTOBOIQH3E52Z3VL2NW/Desktop2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Final website design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541133455340-ZLAS0T0JI9SZSWTKE6YO/SIF2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Logo design and copy guidance</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541132745048-VX9E97AONPY0G01WPM4P/Title.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/46346b72-c3a0-45e2-ae4b-5680ddf43247/Explorations3.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Exploration examples</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/f980e80d-ee88-4ccc-8d19-2c799b798369/Thickness.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Thickness: Based on the body copy size most icons will live next to. Idea is to make sure they look nice sitting side-by-side.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1d1c3fc7-dfec-4b53-8092-3c40ab6c67c0/Title.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/8ff0cd4c-cccd-495e-82ce-2f9816b84d09/Sizing.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Sizing: Based on the scaling system I defined for our Design System. Common sizes = 16 (dense display), 24 base, 32 large.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/fafe35a5-1dae-4906-8112-9f51f6b4ae33/Old.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Old icon set examples</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/9741466b-a107-4f6d-9eaf-b0b998929af4/Ingredients2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Ingredients for icon set: Capsule Logo-mark and brand font</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/af545bae-60c2-4ad9-8c25-8ca1e9a957af/Final+set.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Final set: The original set that was finalized. More have been added since.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/78e0b850-205c-4eb3-9ff0-77aaa99e114a/Gaps.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Gaps: Should not be larger that the strokes unless that adds to the style you are aiming for. I divided the stroke width in half.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/05790fb5-418c-45a8-bf65-87e58d0eb635/Research.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Research and Inspiration: Google Material, Apple, Noun Project</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/6ced286b-3c0b-4277-9c57-0a0c9f433597/Ends.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Ends: Rounded like the symbol within the logo mark. Speaks to the warmth health care should offer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/c68faf76-963a-4d2b-bd23-ddda7940e82f/Corners.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Corners: To add warmth and match other UI elements corners were set to 3px which matched the “r’s” curve and our button corners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/46e52063-63e4-4a1b-a83a-a5433b8f5e93/Grid.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Grid: 1 pixel grid, Basic shapes, Main angles, Thirds, Padding. Helpful for the team to build icons easily.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/f17fe293-b51e-4abd-939a-0179c235dc61/Angles.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Angles: Degrees of 15 were used for strength, stability, and reliability. What health care should be.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/3daa36f7-584b-4c9d-ae46-45af5ece8552/Wires.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Wireframe options which were user tested.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/6540a9eb-9d8a-4e02-850e-6a9381c7ce2d/Franklyn.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Illustrations for order tracker: Art Direction = myself, Design = Franklyn agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/8a4f17b0-b05a-4352-b6a7-7ade4a0fb774/Data.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>33% of all in-bound customer communications regarded order status issues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/5f4ba269-6048-40a6-bb5f-39273c70ae29/Heuristic+evaluation.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Old designs: I conducted heuristic evaluations and user research to uncover areas where usability could be improved prior to testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/6c63994f-fb21-4112-97b6-60614560826a/Email.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>New order placed email template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/a991c01b-07c4-416b-9108-e4eec4282507/Flowchart.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Flowchart: I then mapped the entire digital and physical steps that went from customer purchase to order-in-hand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/d0e1d342-3a22-4a34-ba4e-f39ea5fa5ecf/Whiteboarding.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whiteboarding with PM to understand the operations around order process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/d65d1284-c11f-4a62-b36f-6ae80928fcdf/High-fidelty4.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>New home page: with overview tracking statuses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/9978746f-54dc-4895-b42f-829d62b237b1/Inspiration.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Industry research and inspiration: Instacart, Domino’s, Amazon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/5fb2ccb6-0417-4eb1-b5dc-52ab9b674f85/Map.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>New courier tracking in-app map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/5607c47b-2274-456a-a60b-c6a5c5d3cc91/Results.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Results: A decrease of 79% in customer inbound questions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/c51c205b-b770-42f3-a2c5-ff284e618df1/High-fidelty6.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>New Order Tracking Page: Staged progress bar with branded stages and in-app courier map.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/dddfd384-b9cf-4a97-8d0b-9ce71932f395/Title.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/0d4dd389-b15f-4154-a9d9-f1ba0ce91db1/High-fidelty5.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>New Your Orders page: Highlighting in-progress orders vs. past</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/bd8f41fb-9b11-4c8b-9711-e78d657ad293/Problem2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Problem Statement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/085f0d9a-5fea-4649-806b-30e3debc189f/Templates.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Created templates of every layout needed for each 10’ feature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/688b96f9-cc3c-4c67-bae2-d1a57658bec9/OS.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>For connected TV’s there are 5 major operating systems</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/9ece8919-2fee-443a-b12e-afb264e915b7/One+rule+set.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I distilled each OS down to a single set of rules to design for</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/064a80fd-31de-4bcf-88c5-fa586243adec/QA+lab.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Set up the QA lab at the NYC headquarters office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/3549889d-fcb2-4177-b619-0c770e15ca40/Title.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/a774225c-2f1c-4f2a-8472-3e28325afe4b/Eng.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Documented the various components and utilized the new Dev Mode feature in Figma to help engineers build faster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/184eda54-2f95-4288-ba2a-5ca486249a7b/Typography.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Foundation: Type based on measurements of well known apps like Spotify, and I pushed for a limited type scale to force consistency, improve eye-tracking, and speed up decision making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1c500658-54b4-42e6-80e9-52561c0e0104/Sizing.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Foundation: using the same scaling system and base-4 system I built out the spacing and sizing system for all elements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/ffbd19b1-9e63-4931-9482-dccb0d870980/Color+pallete.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Foundation: color palette was produced off of the Varyer explorations. I pushed for a limited palette to account for 10’ focus tracking painpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/2f94953e-ca7d-4742-a596-62068155e0d2/Navigation.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Navigation: after reviewing standards across systems I established the navigational pattern and different page structures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/3d9f1c86-f404-4166-b869-369e4b64b56c/Varyer.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Original explorations by Varyer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/5cf93e69-ecd3-4aa4-805b-0324c777a79f/Documentation.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Consolidated shareable documentation of requirements that satisfy all 5 OS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/bf89be38-b1da-408c-84d0-72c82da0854c/Grid.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Foundation: Grid system created which incorporates overscan guides, multi-page alignment lines, and a 12 column grid</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/c75dbe35-ea62-468c-9706-64a1dfb2e85c/Redlining.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Further helped Eng and QA teams out by redlining releases to show where things did not match the figma files and what expectations were from the Director level</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/308398cb-3ebf-46a1-9270-5a266a787e1f/Components.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I then built the component library with sets and props that aligned with other platforms like mobile and web</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/a5825f38-a41d-4c81-acb5-57e9897f238c/Accessibility.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Accessibility: reached a 12:59 contrast rating for TV which helped with viewing even our grey text at a 10’ distance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/abcf8e53-e8f6-44bb-9bef-35c720a0dd6e/Issues.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Varyer’s exploration wasn’t usable as is and acted as more of a jumping off point</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/f0be3497-e271-4b6b-9e2b-ff4dcb2345fb/Watch1.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Apple watch design mentorship of summer Intern: Ramona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/3c86ad16-5fdf-44b5-970c-1808a46ee397/Splash3.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Splash loader</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/851be02e-2dc3-4031-951d-11e3004a05c9/Watch4.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Apple watch design mentorship of summer Intern: Ramona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/63d4827e-808b-4938-9d6e-13935aa3599d/Customer+Quote.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Internal user post-launch customer feedback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/ff3bdce5-cf8e-429b-9fbe-36d742c89e70/All+episodes.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>All episodes feature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/550dbd7a-d780-41b1-8c65-091cefc468ac/Library.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Library page feature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/e4ccfcba-c93e-4517-bbe5-3f0c690c53ce/Watch3.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Apple watch design mentorship of summer Intern: Ramona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/d259d3cf-6d2e-45dc-985f-0bc70fb5edd3/Watch2.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Apple watch design mentorship of summer Intern: Ramona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/c091c390-e919-4568-8805-8d96a0db099e/Settings.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Settings feature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/04dce1c0-fe91-48ac-9fae-83ea58ac5808/Eng.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Sample of eng documentation and artifacts created</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/3549889d-fcb2-4177-b619-0c770e15ca40/Title.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/f1708d3d-7a1b-4f51-9e7e-607d2804f21b/Player.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Player design by 3rd Party but helped establish guidelines and features like transcriptions and mini player for them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/39cd4163-b4d1-444e-8e0d-ebad1e178ca3/Feed.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>For you page feature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/7f3088be-a626-4a78-bbf6-d2e778b3abc1/Detail.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Detail page feature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/67f1d421-e952-4d2e-a25a-acb84f0c1c64/Sports.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Sports page with live score feature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/e4c2b933-ca36-45c0-9398-8471a5519210/Search.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Search page feature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541197862057-NIHWZILUWI4YJPSMKLCW/Thumbnail2.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541198086894-KKTYW3VAS0GD98O2V3J3/Thumbnail.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541213365020-NE33I72CMH4FWOHVZ1XH/Thumbnail.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541214566083-W7LJE8HDF0S1DP3VPRPH/Thumbnail.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541214879057-8MPBSKQ6FPRNF29DZ2B2/Thumbnail.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541216494349-FPVXAQNJKTP34MYUZXZD/Thumbnail2.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1663013380788-K5339ZVHE3YDD1Z9TFPC/Thumbnail8.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1663036976183-JB95UHBZF6PCX9Y9NYDT/Thumbnail9.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1735778229347-PXOQ626UAOAUIP84AL8H/Thumbnail_Component.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1735846240282-5M79LKYNT9QWYF6CKM3W/Thumbnail_Watch.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://saintcm.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-25</lastmod>
  </url>
  <url>
    <loc>https://saintcm.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-04</lastmod>
  </url>
  <url>
    <loc>https://saintcm.com/oregon-zoo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541131641659-K5426IMRN2LNKY3TL5AI/App_Sketches.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
      <image:caption>Interaction and interface iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541131510968-H2K8M7STYQCBHQNBR7TX/Flowchart.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
      <image:caption>Application flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541130729533-VGH2VCPG2EHQFU1GX9WP/Title.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541131731504-LXJD42EOFFYFO71W4E56/Wires.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
      <image:caption>Iterative wireframing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541131454004-1K0HQWVXIWFS5H90HV7L/Photos.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
      <image:caption>Samples of my photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541131787207-NNIR5R3ZXWK7E8DFT6WH/App-Icon.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
      <image:caption>Final icon design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541131609643-FMMMXBQYSLT18BC9FUB7/Icon_Sketches.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
      <image:caption>Iterative icon design based off existing logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541131842648-RYZXZNHUNNFK4G6372XT/App.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
      <image:caption>Final application UI design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541197993475-FZADUQB0KMD9VT8FBHAD/Thumbnail.jpg</image:loc>
      <image:title>Oregon Zoo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://saintcm.com/fsa-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541134886498-G72ZVJ3GNQBC1LW5V919/New.jpg</image:loc>
      <image:title>FSA</image:title>
      <image:caption>New unified design system and specifications for entire share-of-voice onsite FSA Storefront campaigns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541135190670-ZXCZV4I41RL1885GF564/New-AAP.jpg</image:loc>
      <image:title>FSA</image:title>
      <image:caption>Example of new design system, copy guidelines, and lockup I created for offsite placements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541134721866-D5HB9V1EE83JRSRWRRGE/Old-1.jpg</image:loc>
      <image:title>FSA</image:title>
      <image:caption>Examples of old ad styling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541134840856-SX4XOXAA6R3ZC84WHVXW/Inspiration.jpg</image:loc>
      <image:title>FSA</image:title>
      <image:caption>Test partner and design research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541134763348-ZCQKF9V7N54DUHC6JC0O/Old.jpg</image:loc>
      <image:title>FSA</image:title>
      <image:caption>Possible placement positions with the FSA Storefront</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541135029061-9YKD1C9N0SPRLD96435J/Specs.jpg</image:loc>
      <image:title>FSA</image:title>
      <image:caption>Example of specifications for development and scaling the FSA program</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541134576178-Q96ZO3FTKOME7DVMSO6J/Title.jpg</image:loc>
      <image:title>FSA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541135085896-9VZ574XO57G2EABSD4PZ/Pattern.jpg</image:loc>
      <image:title>FSA</image:title>
      <image:caption>Final design system background for establishing user recognition of offsite advertising. Designed to stand-out from the rest of the website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b999cf95b409b3cb6651bf6/1541198182746-6PF23T7AFGGGAWINO6CQ/Thumbnail.jpg</image:loc>
      <image:title>FSA</image:title>
    </image:image>
  </url>
</urlset>

