The following is a list of products and programs I worked to pilot, template, develop specs for, optimize their processes, and train multiple teams on including other Advertising locales, Account teams, and Product teams across North America. These were done outside my day-to-day routines as extracurriculars. Product and program examples as follows:
Fire Phone:
Amazon’s smartphone debut with the inclusion of “Wakescreen” advertisements akin to the Kindle Fire.
Amazon Video Ads:
Autoplay video advertisements which ran throughout the .com properties and all affiliated subsidiaries.
Animated Fire TV:
Animated landing pages for Fire TV ads which allow advertisers to create a more immersive experience through the use of looping videos.
Prime Now Bag:
Advertisements which print on the back of every Prime Now bag delivered. Neutrogena bag featured resulted in 140% YoY sales lift.
Rodeo:
Consolidated dozens of standard media banners on Amazon’s Advertising Platform to 4 simple files (5x efficiency), as well as reduced the number of tickets assigned to designers from 4 to 1 (4x efficiency).
Sample Box:
Branded boxes which Advertisers fill with product samples and deliver to targeted consumers.
Shop the Look:
Shop-able images which allow Advertisers to sell multiple items to consumers based off of Instagram shopping user interaction patterns.
Fire Phone ad product testing, backend interface and scalable guidelines
Amazon Video Ads testing, guidelines, standards, and placement growth
Fire TV demo of new ad product
2nd CPG printed Prime Now bag test, 140% product sales lift YoY
Development of new ad production process with minimum of 4x efficiency
First ever Sample Box advertisement for CPG.
New shoppable images ad placements. Aided in testing, defining guidelines, and developing the final experience