Kimberley Clark and Amazon discovered that with the abundance of resources online, there was a surprising amount of frustration between new moms struggling to understand the differences in diapers. We needed a way to make diapers easy to shop for, so that parents can spend more time hugging their children.
Idea
Created a program and resource hub for new parents that changed content and offerings dynamically based on the age of their children — a place where parents can continuously come back to and stay connected as their children grow. It gathered and sponsored information from trusted sources, and suggested relevant products based on customers’ like and search history.
During the project ideation stage, I suggested a partnership program with Amazon Family, which offered similar services and wanted to open up to advertising. The project sold through and started a new revenue stream for the company.
Results
Secured $10M for 2018
1st Amazon Family sponsorship
New revenue stream – Amazon Family sponsorships
Team
Creative Direction: Myself
UI/UX: Myself
Account Team: Emily Ruff
Custom Team: Ester Choi
Inspiration
Amalgamation of iterative product sketches
Dynamic ad flow iteration
Iterative mocks
High fidelity product mock
High fidelity product interaction