Idea
Aiming to transcend both Amazon and P&G, the Amazon Advertising team reminded our users that anyone can do what Rob accomplished. Thus “Ship it Forward” was born as our call to action. This message empowered our customers to shop for others through curated Amazon wish-lists while they shop for themselves.
We convinced all parties to keep their presence to a minimum to mitigate consumer bias towards branded charity plays.
Since the message was uplifting and empowering, almost all the imagery was centered around this same theme. This was to encourage action through positivity instead of guilt.
Results
Evergreen commitment thr EOY 2019
$2M upfront for 2019
18% website CTR
Earned new client trust
1st Charity program on Ad Platform
New revenue stream – Charity sponsorships
The Team
Creative Direction: Myself
Designer: Myself
Copywriter: Louisa Diodato
Sales: Lauren Solomon
Campaign Manager: Johnel Clemente
Original video by Rob Bliss for reference
Logo design and copy guidance
Our video based on approved script — Rob’s contract insisted he shot and edited it
Photography and image sourcing
Iterative wireframing
Final website design
Final driving media design
Final thank you email header for all participating users